Do the Revs Have Pats Envy?
Posted by Mike Marshall on January 6, 2010
Consider this to be unsolicited piece of advice #1 for the New England Revolution’s new Director of Marketing, whomever he or she may be.
Stop treating the franchise as if they’re the New England Patriots’ retarded younger siblings.
Example #3,583 of Kraft Sports Group trying to turn a soccer franchise into Patriots, Jr. surfaced on Wednesday when drawings of the Revolution’s 2010 uniforms surfaced on the internet. And while Revs fans had long been warned that the team was considering incorporating some silver into the team’s new jerseys, I don’t think anyone was quite prepared for this.
Good. God. The only things missing are the oversized numbers on the front and back and the NFL logo.
If this had been the uniform design for the Colorado Rapids or the San Jose Earthquakes, it would have been fine. But for a franchise struggling to create their own identity in a crowded sports landscape? Ugh.
I’ve never really bought the argument that the Krafts don’t care about the Revs. But I can’t shake the idea that as far as the soccer team in Foxboro goes, they simply don’t know what they’re doing.